In the old days of Internet Marketing, you could put together a static website, pay a few thousand dollars into a Google Pay Per Click campaign, and virtually be assured of gaining enough market share to get a decent return on your investment. These days, PPC campaigns not only backfire as often as they succeed, but they are no longer the best way to spend your resources. Only by leveraging the power of Social Media can you truly achieve the kind of success you desire.
It doesn’t really matter if your goal is making enough money to retire or building a financial legacy that will last generations, it all starts by leveraging the power of social media. There are five areas of social media marketing you must have to achieve the kind of success you desire:
1. Facebook. The Internet literally revolves around Facebook. It has taken over even Google in terms of the number of searches and users. Because Facebook has partnered with Bing, has launched new business page formats, and has taken more steps to ensure their supremacy, having a Facebook page is almost more important than having a website.
2. Twitter. Driving more people to your Facebook page aside, Twitter has become a powerful relationship builder that you really cannot afford to be without to achieve the kind of success you desire. Tip: Be personal. Talk directly to your clients and followers. Don’t just tweet from an anonymously corporate-feeling account.
3. The Blog. A blog is more than just leveraging the power of social media; it is the place where you can be casual and real with your clients and customers. Instead of formal and stiff, you can write the way you would speak, engage your readers in debate and conversation, and talk about anything relevant to your readers.
4. Vlogging. The blog, video style, is one of the premier ways in which you can harness the power of Social Media. If a picture is worth a thousand words, then a video must be worth millions – and the ROI on vlogging demonstrates the measurable power of reaching your audience in this manner. Set up a YouTube or Vimeo channel and have a chat with your audience. You’ll be amazed at the results.
5. LinkedIn. Not as powerful, but definitely the up-and-comer to watch out for, LinkedIn offers you the ability to connect with people, businesses, and others in your industry. You can have conversations, create Twitter-style posts, and market yourself with a well-developed profile. As with any Social Media tool, it only works if you actively engage it, so build connections.